Market | My Site 1

Market Overview

The global water purification market is growing rapidly, with millions of people worldwide lacking access to safe, clean drinking water. Demand is especially high for portable and affordable solutions that can remove heavy metals, provide convenience, and reach communities with limited infrastructure. This creates significant opportunities for innovative products like ClearCaps to make a real impact on health and accessibility.

Competitive Landscape

Many existing water filters have limitations, with most focusing on taste or microbes. LifeStraw primarily removes bacteria but cannot eliminate heavy metals. Brita filters are bulky and offer limited metal removal, while PUR relies on pitcher systems that are not portable.

ClearCaps Advantage

ClearCaps stands apart by combining a proprietary multi-stage heavy metal filter with a universally compatible, portable design. Its ultra-low manufacturing cost and mission-driven focus on safety, accessibility, and partnerships with schools, nonprofits, and cities make it a clear choice for consumers and organizations seeking reliable clean water.

OUR STRATEGY

(Stage 1)

ClearCaps aims to build real-world credibility in Year 1 by validating performance through independent LCRA testing and live prototype testing through run clubs.

We will gather genuine feedback and testimonials from runners and creators regarding our product's comfort, flow, portability, and ease of cleaning in everyday use.

To capitalize on early demand, we will launch a targeted website featuring a waitlist, pre-orders, verified results, and sustainability narrative.

Success will be tracked through engagement metrics, conversion rates and effective customer acquisition, laying a foundation of trust before scaling.

Corporate Partners

Corporate partnerships play a critical role in the success of AquaGuardians by enabling large-scale impact, credibility and sustainable growth. Our corporate partners include Dick's Sporting Goods, Marathon Kids, LCRA, and HEB. These partnerships also support shared innovation, funding for testing and certification, and amplified public awareness - ensuring that ClearCaps reaches more people while aligning corporate responsibility with measurable environmental and public health outcomes. Through our collaborations, we have contributed resources, gained valuable knowledge, and built meaningful community connections - helping us amplify the impact of our project. By increasing collaboration with corporations committed to sustainability, we can accelerate product validation, expand distribution channels, and subsidize access to ClearCaps for schools, disaster-response programs, and underserved communities globally.